Question 1

What are the key factors to consider when optimising category and subcategory pages for ecommerce SEO?

Accepted Answer

Key factors include ensuring relevant keywords are included in the page titles, headers, and content, as well as structuring the pages logically to enhance user experience and navigation.

Question 2

How can I effectively use keywords in meta tags for my ecommerce site?

Accepted Answer

You can effectively use keywords in meta tags by incorporating primary keywords in the title tag and ensuring that both the title and meta description are compelling and relevant to encourage click-throughs.

Question 3

What are the best practices for writing title and meta descriptions?

Accepted Answer

Best practices include keeping title tags under 60 characters, making them descriptive and keyword-rich, while meta descriptions should be under 160 characters, summarising the page content and prompting users to click.

Question 4

Why is it important to include keywords in image alt text?

Accepted Answer

Including keywords in image alt text is important because it enhances accessibility for visually impaired users and helps search engines understand the content of the images, improving overall SEO performance.

Question 5

How can optimising keywords improve my ecommerce site's visibility?

Accepted Answer

Optimising keywords improves your ecommerce site's visibility by aligning your content with user search queries, making it easier for potential customers to find your products in search engine results, thus driving more traffic to your site.

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